{"id":9542,"date":"2023-06-12T20:42:04","date_gmt":"2023-06-12T18:42:04","guid":{"rendered":"https:\/\/jaillance.marquedigitale.dev\/?post_type=jaillance&p=9542"},"modified":"2025-06-25T09:34:42","modified_gmt":"2025-06-25T07:34:42","slug":"lhistoire","status":"publish","type":"jaillance","link":"https:\/\/jaillance.com\/en\/jaillance\/lhistoire\/","title":{"rendered":"The story"},"content":{"rendered":"
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Jaillance, a human adventure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is the essence of Jaillance. This unique bond that unites each of our winegrowers. This way of working in harmony with nature and people creates fulfilling living conditions and contributes to our shared history. This commitment is reflected in our unique sparkling wines, which bear witness to the excellence of a know-how that has been preserved and passed down from generation to generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1950-1951<\/div><\/div>

Creation of the Cave Coop\u00e9rative de Die<\/h2>
Under the impetus of Henri Bonnet, 266 winegrowers from the Diois region decided to join forces in the Coop\u00e9rative de Die to promote the development of their production. This founding act gave birth to the structure that today owns the Jaillance signature.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1950-1951<\/div><\/div><\/div>
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1965-1970<\/div><\/div>

The rise of Clairette de Die in France<\/h2>
This is the first major demonstration of the commercial dynamism that continues to drive the Cooperative. An initial communication campaign is launched. At the same time, a new sales team set out to conquer the mass retail market and make Clairette de Die available in regions where it was still virtually unknown.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1965-1970<\/div><\/div><\/div>
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1975-2000<\/div><\/div>

Launch of the Clairdie brand<\/h2>
The Cooperative's first major marketing initiative, the creation of the Clairdie brand, was a great success. During countless in-store tasting days, Diois winegrowers introduce consumers to their terroir and the wines they produce. Thanks to Clairdie, Clairette de Die conquered the whole of France.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1975-2000<\/div><\/div><\/div>
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2001<\/div><\/div>

Birth of the Jaillance signature<\/h2>
The name Jaillance was created for two reasons: to make things clearer for the public, confused by the phonetic proximity between \"Clairdie\" and \"Clairette de Die\", and to enable the cooperative to put its signature on a variety of AOC sparkling wines.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2001<\/div><\/div><\/div>
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2001-2007<\/div><\/div>

Jaillance, sparkling terroirs<\/h2>
Adorned with its new name, the Cooperative has new ambitions: to offer a wider range of sparkling wines under the Jaillance signature. The Brouette winery, which produces Cr\u00e9mants de Bordeaux in Bourg sur Gironde, was selected and bought out to ensure optimum control over wine quality and ageing. Partnerships are signed with some of the best producers in the Vouvray and Cr\u00e9mant de Bourgogne appellations, according to precise \"Jaillance\" specifications.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2001-2007<\/div><\/div><\/div>
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2008-2014<\/div><\/div>

The winery is investing for the future.<\/h2>
Despite a difficult economic context, Jaillance remains dynamic, thanks to a new, long-lasting communication universe that symbolizes all the company's values: quality, elegance, modernity... Jaillance strengthens its presence with its customers, and continues its development with a view to profitability. A new production site is set up in Peujard to produce Cr\u00e9mant de Bordeaux. In Die, new buildings are erected to optimize production facilities.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2008-2014<\/div><\/div><\/div>
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2015<\/div><\/div>

Jaillance, a dynamic cellar!<\/h2>
Cave de Die Jaillance is the third-largest agri-food company in the Dr\u00f4me, providing over 1,000 jobs. Of the region's 1,400 hectares of AOC Clairette de Die and Cr\u00e9mant de Die, the 224 members of Cave de Die Jaillance farm over 1,500 hectares. Jaillance represents nearly 72% of AOC producers, 73% of planted areas and 73% of harvested volumes. A growing number of wine lovers come to taste (and buy) our wines in our cellars in Die and Peujard. We receive almost 120,000 visitors a year. Tourist activities are organized during the summer months to delight tourists who enjoy good regional products and the local atmosphere. Exports of Jaillance wines are doing well, in 2014 at 15% of sales, with the aim of doubling this percentage by 2015. The cooperative sells over 7,850,000 bottles of AOC Clairette de Die and Cr\u00e9mants de Die, and almost 500,000 bottles of Cr\u00e9mants de Bordeaux.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2015<\/div><\/div><\/div>
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2016-2018<\/div><\/div>

Jaillance expands...<\/h2>
2017 saw the arrival of the first Clairette de Die Ros\u00e9 vintage! A few months earlier, the INAO national committee definitively validated the new specifications. This cuv\u00e9e will be produced by blending a majority of muscat \u00e0 petits grains and at least 5% of red grape varieties from the vineyard, such as gamay and muscat \u00e0 petits grains rouges. In 2018, Jaillance is investing in the Loire Valley, with the acquisition of the SV-P\u00e9 production site to elaborate its Loire fine bubbles. The Jaillance brand is now present in 3 AOC sparkling terroirs (Rh\u00f4ne Valley - Bordeaux - Loire Valley).\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2016-2018<\/div><\/div><\/div>
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2021-2023<\/div><\/div>

Renewal and creativity<\/h2>
After the health crisis, Jaillance continues to reinvent itself. In 2021, the Die winery was awarded the \"Jaillance\" label. Rendez-vous terroirs<\/i> \"by Inter-Rh\u00f4ne, a guarantee of the excellence of its tourist welcome. The offer \u0153<\/span>notouristique offers new experiences, such as the \"D\u00eener dans les vignes\". Thanks to its experts, Jaillance also innovates, exploring new flavors through mixology, creating unique and delicious blends.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2021-2023<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":9795,"template":"","class_list":["post-9542","jaillance","type-jaillance","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/jaillance\/9542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/jaillance"}],"about":[{"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/types\/jaillance"}],"version-history":[{"count":29,"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/jaillance\/9542\/revisions"}],"predecessor-version":[{"id":11370,"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/jaillance\/9542\/revisions\/11370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/media\/9795"}],"wp:attachment":[{"href":"https:\/\/jaillance.com\/en\/wp-json\/wp\/v2\/media?parent=9542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}